There’s not a lot to it, really. We’ve been running and cycling our entire lives and our friends are competitive endurance athletes on an elite international level. We have all had our share of ‘bonks’, muscle cramps, and extreme exhaustion.
But we’ve turned our bad experiences into improved nutritional products for endurance athletes. We know what makes the stomach go bananas, so we don’t make that stuff. Pretty simple, hey? Furthermore, we source local ingredience as much as possible to create the best and most nutritional food for people who care about what they consume.
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